Mike Maxwell

Technology and Strategy Coach for Small Business and Nonprofits

About Me

Mike Maxwell

Technology and Strategy Coach
Business professional with 20+ years experience in technological infrastructure and management of budgets, people, projects and strategy. Advocate for efficiency, innovation, engagement and collaboration. Along with my partner, Thea, I own and operate Grown by People. We bring years of experience to projects that help organizations reach and engage with their audiences.


How can I help you?

Helping small businesses and nonprofits navigate major infrastructure projects and strategic decisions

Salesforce on-boarding, administration and consulting. Salesforce Certified Administrator

Requirements gathering, specifications, presentations, technical documentation strategy and management.

Marketing and engagement consulting, program implementation and strategy.

Wordpress and Drupal website planning, deployment and development.

Management and coordination of resources, timelines and budgets.

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Mike has deep experience with the business side of print and digital media. In particular, he is an expert in Salesforce and other database implementations, as well as circulation and donor management. What I value most in Mike as a colleague is his patience and his ability to listen carefully, as well as his willingness to go beyond the parameters of a project in order to make things work. He’s terrific, and I’m happy to recommend him.
Jo Ellen Green KaiserExecutive DirectorThe Media Consortium



5 Considerations for Moving to a New Email Marketing Platform

Thinking about changing your email marketing platform (EMP)? It’s a relatively common project these days for small- and medium-sized businesses who have outgrown their old platform. If it’s something you’re contemplating or planning for, here are a few things to keep in mind. 1. Data migration: It goes without saying that you’ll want to transfer your […]


Salesforce for Non-Profits

Salesforce.com has been around for a long time. I first heard about it when I worked at a dot-com startup in California. At the time, Salesforce was predominantly used for managing leads and what we now call “CRM” activities. Once I moved on from that job, Salesforce fell off my radar. That is until I started working […]