Mike Maxwell

Technology and Strategy Coach for Small Business and Nonprofits

About Me

Mike Maxwell

Technology and Strategy Coach
Business professional with 20+ years experience in technological infrastructure and management of budgets, people, projects and strategy. Advocate for efficiency, innovation, engagement and collaboration. Along with my partner, Thea, I own and operate Grown by People. We bring years of experience to projects that help organizations reach and engage with their audiences.


How can I help you?

Helping small businesses and nonprofits navigate major infrastructure projects and strategic decisions

Salesforce on-boarding, administration and consulting. Salesforce Certified Administrator

Requirements gathering, specifications, presentations, technical documentation strategy and management.

Marketing and engagement consulting, program implementation and strategy.

Wordpress and Drupal website planning, deployment and development.

Management and coordination of resources, timelines and budgets.

Please use the form below to get in touch. I'll usually respond the same day.



Grown By People has been an essential resource for our small non-profit organization. Despite our messy contact and account data, Mike navigated us successfully through the Salesforce migration process. Thanks to his expertise, we are now using Salesforce on a daily basis for all of our CRM needs. Not only is Mike savvy and knowledgeable, but he has been committed, communicative, and patient with us through the entire process.
Alex JohnsonExecutive DirectorWestern Slope Conservation Center



5 Considerations for Moving to a New Email Marketing Platform

Thinking about changing your email marketing platform (EMP)? It’s a relatively common project these days for small- and medium-sized businesses who have outgrown their old platform. If it’s something you’re contemplating or planning for, here are a few things to keep in mind. 1. Data migration: It goes without saying that you’ll want to transfer your […]


Salesforce for Non-Profits

Salesforce.com has been around for a long time. I first heard about it when I worked at a dot-com startup in California. At the time, Salesforce was predominantly used for managing leads and what we now call “CRM” activities. Once I moved on from that job, Salesforce fell off my radar. That is until I started working […]